Dole tasked us with creating a digital campaign aligned with our ongoing ‘Traditions’ campaign. They wanted to encourage children by way of supportive notes written on the lids of Dole Fruit Bowls. While concepting, we found that over 2 million children suffer from anxiety, with much of it centered around going back to school.
So, Dole decided to do something about it. We partnered with Upworthy to help ease these children’s anxieties and get them excited to go back to school.
Watch Sammy’s Story
Watch The Caring Tree
Behind The Caring Tree
We collaborated with a green prop house in Los Angeles to create our very own, very realistic tree. One that would assemble, disassemble, and ship wherever we needed it to go. We then discussed the best way to hang our fruit bowls from the Caring Tree and landed on 3D printing over 500 claw-like attachments for our tree.
